Make Your Marketing Data Reliable
We implement UTMs, GTM + GA4 events, and CRM attribution setup so every lead and meeting can be traced back to the source - and reporting matches reality.
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UTM governance + link builder (so campaigns don’t drift)
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GTM + GA4 event tracking (forms, buttons, meetings)
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HubSpot attribution + lifecycle routing (so the CRM reflects source accurately)
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QA + validation (Tag Assistant, GA4 DebugView, test submissions)
Problem → Solution
Problem: Most B2B growth stalls after the click.
Traffic comes in — but attribution is inconsistent, lifecycle stages drift, and reporting doesn’t reflect what’s actually happening inside the CRM.
Without clean tracking and qualification logic, budgets get scaled on assumptions instead of evidence.
Solution:
We build and validate the measurement layer behind your funnel:
• Structured UTM governance
• GTM + GA4 event tracking (forms, buttons, key actions)
• CRM attribution + lifecycle routing
• QA validation using Tag Assistant + GA4 DebugView
So every lead, meeting, and opportunity can be traced back to source — and performance decisions are based on clean data.
Our Services
We build the tracking, attribution and CRM infrastructure that makes your marketing data trustworthy and actionable.
Tracking & Attribution Architecture
We design the tracking foundation behind your marketing. From UTM governance and GTM event setup to GA4 configuration and CRM attribution logic, we ensure every click, form, meeting, and lifecycle stage is traceable to source — so performance data reflects reality, not assumptions.
HubSpot CRM Attribution Setup
We configure HubSpot so marketing source data flows cleanly into the CRM and stays intact through the full lifecycle. From original source properties and hidden UTM capture to lifecycle stage mapping, deal association, and revenue reporting, we ensure pipeline and closed-won revenue can be traced back to channel with confidence.
QA, Validation & Measurement Audits
We stress-test the entire funnel before scale. Through tag validation, attribution checks, lifecycle review, and reporting audits, we ensure data accuracy and prove unit economics before increasing budget — so growth is controlled, not speculative.
Pricing
Tracking & Attribution Architecture
1,500£Fixing broken marketing data at the source.- UTM governance framework
- GTM container structure
- GA4 event mapping (forms, buttons, meetings)
- Conversion validation
- QA checklist + DebugView testing
- Documentation handover
HubSpot CRM Attribution Setup
2,500£Ensuring every lead is correctly attributed inside HubSpot.- Lifecycle stage routing
- Source property alignment
- Campaign object configuration
- MQL definition implementation
- Meeting tracking + source preservation
- Sales SLA logic
QA, Validation & Measurement Audit
750£Independent verification of marketing data integrity.- Tag Assistant audit
- GA4 DebugView session testing
- Form submission tracking validation
- CRM field mapping review
- “Source drift” detection
- Report with issues + fixes
About
My name is Louis Moyo
For the past decade, I’ve worked inside growth teams for software companies — SME to enterprise — building and fixing HubSpot-driven revenue systems.
The same problem kept appearing: marketing activity without revenue architecture. Campaigns run. Leads come in. But lifecycle stages are unclear, qualification is loose, attribution is messy, and sales doesn’t trust the numbers.
That’s where I step in.
I design and implement the full revenue engine — tracking, attribution, lifecycle logic, qualification frameworks, routing, and reporting — so marketing and sales operate from the same source of truth.
No vanity metrics.
No “lead volume” theatre.
Just clear economics and measurable pipeline progression.
I’m hands-on. I build the system, align it with commercial reality, and document it in plain English so teams can actually use it.
HubSpot Revenue Operations certified, with a technical grounding that allows me to work comfortably alongside product, security, and engineering stakeholders.
Certifications
Some of the companies I’ve supported with outbound and pipeline growth:
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VP Marketing, SaaS Company
“We thought we had a traffic problem. What we actually had was a revenue architecture problem.
Lifecycle stages were inconsistent, attribution was unreliable, and sales didn’t trust the MQLs.
After rebuilding our tracking and HubSpot attribution setup, we finally had clarity from first touch to closed deal. Sales alignment improved immediately, and we scaled with confidence instead of guesswork.”
UK SME
“Before working together, marketing activity and CRM reporting were disconnected.
The new attribution model, routing logic, and dashboard gave us a single source of truth.
For the first time, marketing and sales were reviewing the same numbers -and making decisions based on pipeline economics, not opinion.”
CEO - Enterprise Software Company,
“Louis didn’t just ‘run campaigns’ -he rebuilt the entire revenue system around qualification and pipeline progression.
Lead volume became less important than lead quality and progression rate.
Within weeks, we had a clearer picture of CPL, MQL acceptance, and meeting conversion - and could prove what was actually working.”
Address
19 Gloucester Road
Bedford
MK42 9TJ
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