Problem → Solution
Problem: In renewal-heavy markets, “more leads” is not the issue - timing and visibility are. Cold demos land months before buyers can act.
Solution: Build the Business Intelligence layer first: contract end months, incumbent context, buyer-team coverage, and clean data. Then run stage-aware outreach so conversations happen inside the green window.
Our Services
We don’t sell pay-per-lead. We manage pipeline by building the BI layer and timing conversations to renewals.
Renewal Intelligence
We discover contract end months, likely incumbents, and procurement cadence so you’re speaking to buyers when they can actually move.
Buyer-Team Coverage
We open conversations with several people in the buying team - decision maker, influencer, user, and procurement - so one person can’t stall progress.
Data You Can Trust
You get a cleaned, enriched, de-duplicated contactable universe with verified phones and emails, all tagged in your CRM for total visibility.
Our telemarketing services provide effective communication solutions to help businesses reach their target audience. With a focus building relationships and generating leads, we ensure your message is delivered clearly and persuasively.
What You Get
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Renewal map for your ICP accounts - contract end month, incumbent, risk notes
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Stakeholder maps per account - 3 to 5 contacts across the buying team with paths to budget owner
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Two tested outreach sequences aligned to buyer-journey stage
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A practical phone talk track and voicemail framework
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Weekly pipeline dashboard - coverage, connects, positive intent, meetings, next steps
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Qualified conversations in or near the green window, with discovery notes and next step agreed
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Meeting Acceptance Criteria
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Right company fit and right buying team
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Budget owner identified or a clear path to them
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Renewal timing discussed
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Documented problem or initiative
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Next step agreed with a date
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KPI
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Coverage rate - percent of target accounts with 3+ people engaged
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Connect rate - live conversations per 100 dials
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Positive intent rate - qualified to advance even if contract-locked
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Meeting set rate - meetings per 100 connects
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Renewal-timed meetings - percent inside the pre-renewal window
Out-of-Window Nurture Loop
When a contact is outside a near-term renewal, we place them into a permission-based nurture loop rather than parking the lead. We secure opt-in on the call, tag their buyer-stage, and your internal team drip feeds stage-fit content across email, LinkedIn and light retargeting. We track engagement, intent and renewal timing to score readiness, then hand the account back to sales the moment the window opens. The result is warmer conversations, higher meeting acceptance, and a pipeline that grows even when timing is not right today.
Buyer Journey Content Map
Every touch aligns to where the buyer is. Awareness gets problem education and checklists, consideration gets use cases and comparison guides, and decision gets ROI sheets, case studies and a fast demo. Cadence is set by intent signals and channel preference so messages stay helpful, not heavy. This approach compounds trust, reduces time to value, and creates a steady flow of in-window, sales-ready opportunities.
Pipeline Management as a Service (PMaaS)
BI Starter
1,200£Every monthEntry point to prove the BI model in one segment- 30 hours Buyer Intelligence
- 10 hours SDR follow up on high-timing accounts
- 160 live conversations
- 80 target accounts touched
- 60+ renewal dates captured and logged
- 8–16 accounts identified in a 0–3 month renewal window
- 1–4 SQLs per month (from month 3 or 24 green renewals)
BI Pipeline
2,400£Every monthSerious BI + SDR engine for one main ICP- 60 hours Buyer Intelligence
- 20 hours SDR outreach and follow up
- 320 live conversations
- 160 target accounts touched
- 120+ renewal dates captured
- 16–32 accounts in a 0–3 month renewal window
- 3–8 SQLs per month (from month 3 or 48 green renewals)
BI Scale
3,600£Every monthDeeper coverage across multiple segments or regions- 90 hours Buyer Intelligence
- 30 hours SDR outreach and multithreading
- 480 live conversations
- 240 target accounts touched
- 180+ renewal dates captured
- 24–48 accounts in a 0–3 month renewal window
- 4–12 SQLs per month (from month 3 or 72 green renewals)
Data & contact sourcing
Pricing above assumes you provide a usable CRM export or target account list. If you need us to source net-new contact data (phones/emails), data licensing is billed separately on a per-record basis.
About
My name is Louis Moyo
For 13+ years I’ve worked on SME, mid-market, and enterprise campaigns for software vendors. The same pattern kept showing up: teams push for demos while buyers are contract-locked. So I built a Pipeline Management as a Service model that fixes timing first.
I map contract end months, speak to several people across the buying team, and clean the data so every touch is visible in your CRM. Then I run stage-aware outreach so conversations land in the green window before renewal. You judge me on coverage, connects, positive intent, and renewal-timed meetings – not vanity lead counts.
I’m hands-on. I call, I document, and I report in plain English. My security and cloud badges help me talk credibly with technical buyers: CompTIA ITF+, CompTIA Security+, and AWS Certified Cloud Practitioner.
If you want pipeline you can actually progress – not random demos eight months early – let’s start with a 15-minute scoping call. I’ll show you a sample renewal map and the weekly dashboard you’ll get from day one.
Certifications
Some of the companies I’ve supported with outbound and pipeline growth:
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Rob, D NY US
“Omni-Channel Marketing Ltd truly understands lead generation. By reverse-engineering what works, they increased our pipeline by millions, and we’ve seen a remarkable boost in qualified leads. Their expertise has been a game-changer for our growth."
David, W Surrey UK
"We've partnered with other agencies, but Omni-Channel Marketing Ltd stands out. Their targeted SDR outreach and paid ads strategy drove rapid results, and their commitment to our success is evident in every campaign."
Davide, D London UK
"Omni-Channel Marketing Ltd brought a noticeable increase in high-quality leads to our pipeline. Their targeted approach and commitment to our goals made a real difference. We’re excited to keep building on this success together."
FAQs
Why not pay-per-lead?
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Because timing drives outcomes in renewal-heavy markets. Counting any booked demo encourages bad timing and wasted AE cycles.
What counts as an accepted meeting?
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Right account and buying team, budget owner identified or a path to them, renewal timing discussed, problem documented, next step agreed with a date.
How fast will we see movement?
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Within 2 weeks you see the BI pack and first signs of timing. Meetings follow where the market is not contract-locked. Locked accounts are scheduled for callback in their green window.
Will you replace our SDRs or agency?
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No. We often run alongside them - supplying renewal intelligence, buyer-team contacts, and timing-led lists so their effort lands when buyers can act.
Which tools do you use?
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Your CRM plus standard data and dialling tools. All touches are tagged for visibility.
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How do we stop if it’s not a fit?
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We keep it simple - 14-day notice on Embedded, month-to-month on Build, and a fixed Sprint.
Address
19 Gloucester Road
Bedford
MK42 9TJ
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